I chose to analyse this photo due to the fact it has hidden
meanings and subtle clues to the film itself. Hitchcock-with the help of credit
designer Saul Bass- has thought cleverly about the design of this title, and
has arranged it in a way it becomes curious and somewhat unsettling. This
captures the disorientation and confusion that it later revealed throughout the
film. When watching this particular clip it feels like the word is being broken
up, twisted and rearranged, we could depict that this effect is being used to
make the audience curious as to why there would be an unsettling title, and if
the film reflects the same confusion in
the narrative that follows. The word ‘psycho’ stands out against the pitch
black title that dominants the majority of the scene, having two striking
opposites could connote the personality of Norman, a lost schizophrenic that
changes rapidly in personality. I think this is a key part to introducing the film,
it allows the audience to understand that there is more to ‘psycho’ than meets
the eye.

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