Evil Dead (2013): Class Trailer Analysis

EVIL DEAD 2013 HORROR TRAILER

I have been researching into the importance of horror trailers and trying to analyse strengths and weaknesses within them to help me with my own trailer. When analysing particular trailers in class we have come up with the strongest one being the new Evil Dead released in 2013, we selected this due to the fact it had many features of the genre checklist from close ups, canted angles, cross cuts, gore, parallel music and gore.

The new Evil Dead is a strong horror trailer that is very particular at hitting its genre of being a gory horror film. I believe that this scored a very high average score of 8.5 due to the fact it has a series of action shots that define the plot well and make us curious as to what is going on. The trailer begins with young teenagers in the woods having what seems to be a good time. It is not until the evil is unleashed from the ‘book’ that we start to question our certainty as to whether this location was a deadly mistake. The pace of the horror trailer worked incredibly well. It started off with a distressed girl explaining her fright of what is ‘inside of her’, from these words onwards we see a myriad of jump scenes and cross cuts to make us become gripped to the thrilling dilemma the young teenagers have now found themselves to be in.

The makeup used within the horror film was extremely well presented and the girl becomes extremely creepy and unnerving for the audience. I think that when I come to make my horror trailer I will really focus on this type of miss-en-scene as I believe that it really enhanced the gory features and made the trailer even more intriguing. When analysing the negativities within this trailer it was hard to do so, as I believed it worked really well for attracting its audience. For some off the class they believed a negativity would be that it displayed too much gore and it didn’t look that realistic, I can understand this to some level however I do believe that the purpose was to attract their target audience being ‘gory horror fans’ and therefore they would like to gory features within this trailer.

I think that the general script also helped this horror trailer come out first in my class, due to the fact it had many key lines that grabbed our attention. The context within it was cleverly written and really stood out in comparison to the other horror trailers we had written.  Overall it was able to portray its movie clearly without giving the whole movie away, making the audience intrigued by the trailer and therefore want to watch the horror film.