30 DAYS
OF NIGHT TRAILER ANALYSIS
Our second highest place horror trailer was 30
days of night released in 2007 that scored an average of seven out of
ten. This particular trailer was an action horror featuring unstoppable
vampires due to the fact sunlight wouldn’t come and they would be stuck with
darkness for 30 days. The overall trailer worked really well for this
particular genre. The beginning was by far the best part to the trailer as it
started with an immediate jump scare that automatically grabs your attention.
This is an extremely positive aspect to the trailer as we get an idea that the
comfortable equilibrium is not going to last for much longer. Another
interesting feature is the use of editing on the trailer, I loved the way the
text gives the information and then slowly bleeds off the screen, and this use
of animation is effective for a vampire horror film. I think the reason our
class gave it the second highest score is because it used restricted narration
throughout it, meaning that we became more intrigued and many of us wanted to
know the storyline, this technique is really effective when trying to pull in
your target audience as it left them wanting more. I believe this came second
to Evil Dead because it missed a key
jump scare at the end, for me this is one of the main reasons that it got
marked down as the trailer simply stopped, without any cliff-hanger or
frightening picture that would have left us more interested. I also think that
the positivity of the jump scare at the beginning later got forgotten as the
pace did gradually slow down and lost the powerful tension that it currently
had. Despite these errors I still believe it was a successful trailer, it has
many uses of camera angles and different shots within it, making it seem
disorientated- which is the perfect emotion for an action horror! If I had to
improve this particular horror trailer I would make sure that I kept the
tension high and the pace fast, and I would also add in that vital jump scare
to leave my audience wanting to see more!
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